The latest Sinbad lecture took place in Oman, and was presented by Formula One expert Mark Gallagher.
The title was “Learning from Formula One – The Business of Winning”, and Mark touched on a number of themes, including Brand Building, the Power of Global Brands, and Client Centricity as well as Teamwork, Collaboration and Empowerment.
The lecture aroused great interest amongst the Gulf business community and was reported in the Local Press.